BRAND GUIDE & COLLATERAL
Albany Carousel
Rebrand
The Albany Carousel sought a vibrant re-brand to captivate a new generation of children and parents. The brand needed to have a youthful appeal while retaining its traditional look and feel. Two logos were created to represent their main brand—the carousel—and their charity program, Carousel Cares.
More colors were added to the brand, making it friendlier. Carousel animals and bold type were used to enhance the design’s appeal. A comprehensive brand guide was provided to the client, demonstrating the brand’s versatility.