BEVERAGE PACKAGING
Fructus Daily
Fructus Daily, a vegan juice brand, aimed to appeal to eco-conscious consumers by promoting health and sustainability. They needed a new logo and brand identity for their beverages, launching with two regular flavors and a limited edition citrus-mango blend.
Based on client input, I designed a bold logo with playful typography and a leaf icon. Glass containers were chosen for their recyclability. Each flavor was represented with simple fruit graphics. The limited edition drink was distinguished by blue accents instead of green.